A printed counter display box in blue, green and white filled with small snack packs, beside a shelf-ready tray.

Display boxes & shelf-ready traysmade in Addis Ababa, Ethiopia

Printed counter display boxes and shelf-ready trays that go from the delivery straight onto the shelf, so your product is seen, sold and restocked fast.

From delivery to shelf without repacking
Printed in your brand colours
Open-front and tear-off designs

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Specifications

Built to your spec.

In a busy shop, the product that is easy to see and easy to pick up sells first. Display boxes and shelf-ready trays carry your product from the factory to the shelf in one piece: the shopkeeper opens the front, stands the box on the counter or the shelf, and your brand is on show. Eastern Dragon makes them in Addis Ababa in printed corrugated board.

Counter displays suit sweets, biscuits, noodles, snacks, soap and small household products bought one at a time. Shelf-ready trays with a tear-off front suit supermarkets, where staff restock whole cases at once. Both are made to the size of your product and the number of units.

Send your product, the number of units per display and where it will stand, and our structural design team will propose the shape and make a sample.

Types: Counter display boxes, shelf-ready trays, open-front and tear-off cases
Board: E-flute or B-flute corrugated
Printing: Your brand design in full colour
Assembly: Folds up at the shop, no glue or tape
Sizes: Made to your product and unit count
Sample: Before production

Choosing board

3-ply or 5-ply?

3-ply · single wall

One layer of fluting between two liners. Light to medium goods: food, consumer goods and retail shipping.

5-ply · double wall

Two layers of fluting for extra strength. Heavy, fragile or export goods and tall stacks in storage.

Read the packaging guide

FAQ

Good to know.

What is shelf-ready packaging?

A shipping case designed to go straight onto the shelf: the front tears off or opens, so staff do not unpack the products one by one and shoppers see the brand straight away.

Which products suit a counter display box?

Small items bought one at a time: sweets, biscuits, noodles, snacks, soap and similar. The box stands on the counter beside the till, where people decide at the last moment.

Can the display also be the shipping carton?

Yes, that is the point of shelf-ready packaging. For heavier products the display travels inside an outer carton that protects it on the way.

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